Social media platforms have become one of the most important means of communucation. How many people are exactly using social media? How often? What are some of the most important social media apps? What happens in a minute on social media? Here is a short overview.
According to Hootsuite research, there are 4.14 billion active social media users today. And the number is growing each day. Only last year the recorded growth was 321 million. And how much time do they spend online? Almost 7 hours (2 hours and 29 minutes using social media). 99 % access their platforms using smartphones.
As the oldest one, Facebook is still the most used social media platform with 2,7 billion monthly active users. It is followed by YouTube, WhatsApp, FB Messenger, Wechat, Instagram and TikTok. YouTube and WhatsApp have 2 billion monthly active users, FB Messenger, WeChat and Instagram more than 1 billion. TikTok has over 800 million users, but remains one of the fastest growing apps.
What happens in a minute on social media?
41.6 million messages are sent via Facebook Messenger and WhatsApp
347,222 people are browsing through Instagram
87,500 people are posting content on Twitter
4,5 million videos are being watched on YouTube
Finally, an interesting fact is that an average user has more than 8 profiles on different social media apps. Have you ever thought about how many you have? We have 6 only on Instagram, not to mention other apps :)